Internationalization Project

Project Code

CENTRO-02-0752-FEDER-034625

From 01.10.2017 to 30.09.2019

Description

Enterprise Capability for Internationalization

Objectives

  • Marketing in the global market of state-of-the-art products at affordable prices;
  • Strong bet on the foreign market as the main driver of the expansion of the activity;
  • Cross-betting on outbound promotional communication strategies;
  • Putting together management tools that will allow the introduction of new organizational methods to make the company competitive and responsive in the global marketplace;
  • Establishment of 1 qualified staff, with special focus on the international commercial area;
  • Actions

  • Presence on the web, through the digital economy notably with the creation of a new multilingual website, which fits the graphics of different electronic devices, advertising on social networks and through SEO and Google Adwords tools;
  • International brand development and promotion for the international registration of your Forall Phones brand to increase company recognition;
  • Prospecting and presence in international markets by conducting prospective trips to target markets;
  • International Marketing through the design of multilingual promotional material tailored to each market for the presentation of the company and its products;
  • Introduction of a new method of organization in commercial practices, or in external relations, namely with the hiring of a qualified technical staff who will be responsible for monitoring the project and potential clients in the target markets and also through the acquisition of software CRM.

    Funding Program

    Central Regional Operational Program

    Global and Eligible Investment

    163,565.78 Euros

    Approved Incentive

    FEDER - € 73,604.60